Archetypes is the new digital fragrance brand founded by Cristina Carlino, the founder of Philosophy. The brand launched a line of 12 fragrances curated to reflect the essence of each archetype you aspire to be. Archetypes is also among the very first fragrance brands to be launched through social media.
I tried out a few fragrances from the line, after taking a short personality quiz on their website (www.archetypes.com; Fragrances - $64 each). Caregiver Eau de Parfum is a beautiful light, feminine floral with notes of pink pepper, rare florals,sandalwood and musk. Its one that I’d use all through the year and is light, yet fresh throughout the day. Tastemaker Eau de Parfum is a slightly heavier scent with prominent notes of neroli and black pepper, perhaps one that is good for the cooler, fall evenings. Its quite long lasting and somewhat of grown up scent that I really like. Finally, Visionary Eau de Parfum, which is a crisp, clean floral, mostly rose. A very feminine scent and one meant for someone who doesn’t prefer heavy perfumes or anything that is too fragranced or heady. The bottles are sleek, small and perfect even to travel with and the scents themselves are very unique and I’m sure there’s one for everyone from the variety of blends Archetypes has to offer. To take the quiz on the Archetypes website, go here.
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