Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best.
#LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real
looks of Jessica Alba shot from the unique perspective of her must-have beauty products.The #LetsBeHonest looks will be compiled into a crowdsourced look book, which will live at
HonestBeauty.com and will also include looks from the brand’s employees, influencers and
makeup artists, each sharing the story behind their look name. More signature looks will be
collected in the Honest Beauty photo booth at the Honest Beauty retail experience now open at
The Grove in Los Angeles. You can also try on and share Honest Beauty looks *live* using your
camera with the new Honest Beauty app - where the latest technology meets the ultimate beauty experience.
App Store: Honest Beauty
To read reviews on Honest Beauty and Skincare's few new products go here.