beautyblender pure ($20; sephora.com) is a non disposable sponge applicator made for sensitive skin and for skincare application. It is similar to the original beautyblender, only this one is good for skincare and also lightweight makeup. It helps with product penetration and is quite a hygienic way provided the sponge dries really well. It does, however, absorb a little more product compared to application with fingers, especially with lighter serums and gel-cream textures. It does feel quite soft on the skin and the application covers even hard to reach areas very well. It is targeted at sensitive skin and is very easy to clean and dry. While I do prefer using my fingers for thicker products, the beautyblender pure is also quite nice to have for certain skincare products and face primers.