SHOW Beauty makes some fabulous haircare and their newest launch is the Wet Line featuring ultra nourishing Shampoos, Conditioners and Treatment Masks. The Pure Moisture Line is infused with Shea Butter, Soy Protein and Pro Vitamin B5 and delivers a high dose of moisture without the heavy feel, sans sulfates and parabens. The packaging, like everything else from Show Beauty, is stunning! The Shampoo and Conditioners come packaged in pump bottles, while the Treatment Mask is packaged in a weighty jar.
The Pure Moisture Shampoo ($38; sephora.com) is sulfate free and is quite concentrated. It cleanses thoroughly and leaves hair super soft and bouncy. The thicker texture is easy to work with - its a pearly white consistency and a little goes a long way with this one. The Pure Moisture Conditioner ($38; sephora.com) is a great to follow up post shampoo. It is quite thick, detangles beautifully and leaves hair super smooth. The Pure Moisture Treatment Mask ($48; sephora.com) is very nourishing and rich. Its great to restore moisture back after a clarifying shampoo, but can weigh hair down if used more than a couple of times a week. Its great for normal to dry hair, especially lovely to smoothen frizzy hair. I also love to use Show Beauty's Pure Treatment Oil to style when I use these products from the Wet Line. Overall, I love the Pure Moisture Line - Its a luxurious, beautifully scented line that adds a lot of moisture without the heaviness and leaves hair super shiny and healthy looking!