The Pop Matte Lip Color + Primer ($18.50; sephora.com) is a fairly new launch from Clinique, a full coverage matte lipstick with built in primer. The colors pack quite a punch and the formula is a creamy satin matte with a nice sheen. I got to try out three colors from the range - Icon Pop, a deep classic red, Ruby Pop, a bold orangey red, and Graffiti Pop, a bright pinky red. They’re all quite lovely, texture wise and very forgiving for a matte formula on dry lips as well. The packaging is quite nice and the color of the lipstick tube actually matches the color inside. These have great staying power and leave a nice stain behind as well. Almost 6 hours with very little fading and don't bleed as much. I tend to gravitate towards nudes, pinks and plums a lot more than brights, but if you do love a good pop of color on your lips with full opacity, this one definitely delivers!