Rouge D’Armani Matte ($38; giorgioarmanibeauty-usa.com) is a new full coverage, long wear matte lipstick from Giorgio Armani for fall. Its a velvety, pigment packed lipstick that has a smooth texture. The finish does look very matte, almost powdery and the lipstick itself feels lightweight. The classy red and black packaging is very Armani and the tubes snap together since they are magnetic. I tried out three colors from the range -102 Androgino, a very pale nude, great to pair with a smokey eye, 400 Four Hundred is a bright red and 201 Nightberry is a dark berry, both of which stain lips and need a good makeup remover to get off. I like the color range, the gorgeous packaging and texture. If you like a very matte lip in a super lightweight, comfortable formula, these are worth looking into.