I Dew Care just launched three amazing masks as part of their Ice Cream Collection ($25 each; ulta.com) in fun packaging that addresses common skin concerns and are formulated to brighten and cleanse. The cute little masks, packaged like ice creams, also come with their own spatula for application. Berry Groovy is a brightening Glycolic acid based wash off mask that has teeny tiny strawberry seeds to exfoliate. I love this mask for how bright it makes my skin and the mild exfoliation that I get from the fruit acid. It does have a fruity scent that isn’t overwhelming. Matcha Mood is more of a soothing, balancing mask for all skin types. It is a gentle mask that leaves my skin looking clean without stripping too much moisture out. Cake My Day is a fun mask with tiny hyaluronic acid beads that help moisturize skin. It smells deliciously sweet and not overwhelmingly so. All of these masks do not dry completely and can be washed off quickly in 5-10 minutes making them super convenient for me since I never get around to keeping face masks for more than that. Overall, definitely recommend checking these out and Berry Groovy especially if you are looking for a brightening, exfoliating mask that really does it all in a quick few minutes.