The Skin Blur Serum Concealer ($32; sephora.com) is a recent launch from ILIA. Its a smooth, creamy medium-buildable coverage concealer with 12-hour wear.
The concealer comes in 34 shades that covers a variety of skintones and undertones. I love the applicator that picks up the perfect amount of product. It is a clean formula that is also infused with Sea Fennel extract, Caffeine and Peptides to conceal, blur and hydrate the skin. I tried the shades 19O Organdy and 21W Moire found those to be an almost perfect match for my medium olive skin tone. As always I am very light-handed with my concealer and love how beautiful this looks when blended. I also like the smooth, silky texture that glides on my dry skin and is very forgiving to fine lines and texture. I do like to set it with powder and this one sets reasonably quick. While I haven't tested this for 12 hours straight, I did find that it wore well without creasing for a good 7-8 hours on a hot day. Overall, I'd highly recommend this if you are looking for a clean, not cakey looking, smooth concealer that is easy to blend and looks ultra natural for a no makeup, makeup look.
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