The cleanser is a milky white fluid that has a mild smell. This may sound weird but, the smell somehow reminds me of hair dye. The texture is quite runny and there's not much of a lather since it contains quite a bit of natural ingredients and quite a few oils. As a one step cleanser, Purity does not remove every last trace of makeup like I expected it to. I need to either double cleanse or use another cleanser prior to this. Even after all that, I don't somehow get the "clean" feeling but, my skin feels quite dry especially on the cheeks and around my mouth which is a huge deal-breaker for someone with dry/sensitive skin like me! I definately need to moisturize whenever I use this cleanser so, I'm not really sure if I'll categorize this as a gentle cleanser. If you have hardly any makeup on, or need something to tote around with, this works in a pinch. But, I don't see myself having a long-term relationship with this cleanser maily because I don't like the way my skin feels afterwards. For me, Purity is just meh and dare I say, not worth the hype! That being said, this is just my personal opinon and no offense to all the Purity lovers out there!
Have you tried Philosophy Purity Made Simple One-Step Facial Cleanser? Do you like it? Do tell!